In traditional Eastern culture, people live in a culture that emphasizes collectivism more, which is a “tightly knit” community, where everyone bonds closely within their own groups . They share happiness together and would suffer mutual loss when something bad happens. They do not focus on themselves but on the benefit of the entire group in their daily thoughts and decision making. While individualism, on the contrary, is "loose-knit", where each member of society is primarily interested in his own interest. Individualistic cultures, often found in Western culture, are focused on personal achievement and tend to be self-reliant