His message is organized. It has an interesting introduction and a clear main idea to change the world. He takes to the podium in his Navy uniform to let the audience know that he is a credible speaker. The organization of the message, the credibility of the speaker, and the clarity of his words influenced the audience to pay more attention to the speaker. McRaven Projects his voice very well. He speaks in a motivating tone of voice and is extremely confident when speaking. Additionally, when trying to convey an important point, he slows down his speed of expression to give the audience more time to process what he says. He also presents his points clearly throughout his speech and summarizes his main idea and supporting points at the end of his speech. However, there are some things McRaven could have done better in his speech. First, he could have used hand gestures to help convey his message better. Second, McRaven reads an article at the podium about a third of the time in his speech. The rest of the time he maintains eye contact with the audience, which is essential for establishing a connection with the audience. Lastly, McRaven shouldn't have licked his lips so often because it might distract some people. Despite all this, his speech is clear and that's what matters