This strategy was used by a particular company to implement TMQ and strive to win an appropriate award. • The Award Benchmarking Strategy When using this model, a company uses the benchmark of a quality award. For example the Deming Award and the European Quality Award to determine the area for improvement. With this method, the goal of implementing the TMQ is to satisfy particular reward criteria. However, some dispute that this is not a particular use of award criteria, some companies use these methods and they can lead to improvements. Partial Implementation of TMQ in a “WAL-MART COMPANY”: Meeting customer needs is the first goal of total quality management and contractors who are the true construction service providers must dedicate themselves to customer needs if they want to be successful. The construction industry exists to provide a service to its customers who demand and seek higher quality, better and lower value