On the other hand the non-smoking audience would probably be more influenced not to smoke, also imitating others' interpretations of not smoking and how it motivates them. Some nonsmokers have a strong prejudice against smoking because of the death of a relative who smoked or a relative or friend who died because of smoking, not because they were smokers, but because they were close to someone who smoked. All audiences of all types have the fascination that smoking kills you, but they still choose to smoke, but this image tries to convey to them not to do so and the risk that this poses. The demonstration of the logos that we recognize in the image are cigarettes, where we think of them as a cause of cancer and death. Knowing all over the world that toxic chemicals and addiction that can kill us, seen in the image, everyone logically understands it as death. His clarification of ethics comes from the author's background, what effect it has on the image to make us want to believe in the knowledge he attempts to give