How has Hermès, the 172-year-old French leather goods company founded, remained successful? Before visiting, I just know that Hermes is a famous and luxury brand. During the visit, I found out that they must have success factors. Let me try to explain more.First of all, I would like to introduce you to the background of Hermes.Hermès is a French high fashion brand, founded in 1837, specializing in leather goods, ready-to-wear, accessories, perfumery and luxury goods. Their logo is a Duc carriage with horse. In 1837, Thierry Hermès founded a harness workshop in the Grands Boulevards neighborhood of Paris. It was supposed to provide the service especially to European nobles. He created harnesses and bridles for the carriage trade. Subsequently, Hermès' son, Charles-Émile Hermès, took over management from his father. At the same time, in 1880 he moved the store to 24 Rue Faubourg Saint-Honoré, a location near the Elysée Palace, which is still the Hermès store today. Contributing are his sons Adolphe and Émile-Maurice Hermès, who join the elite of Europe, Russia, Asia, North Africa and the Americas. In 1900, Hermès proposed the haut à courroies bag, designed to allow riders to carry their saddle with them. specially.After Charles-Emile Hermès, who retired from the company. His sons Adolphe and Émile-Maurice took the lead and renamed it Hermès Frères. During the 1920s, Émile-Maurice took direct control as sole head of the company and created a new collection of accessories. And he trained his three sons-in-law, Robert Dumas, Jean-René Guerrand and Francis Puech, as business partners. Hermès has introduced its first leather clothing item, a zip-up golf jacket for the Prince of Wales. In 1922, the first leather bags (... middle of paper (any is listed on the French stock exchange) certainly satisfy them. The scarves are still hand-painted in Lyon and the leather goods are still handmade by artisans trained up to five years before ever touching a Birkin In her 2007 book, Deluxe: How Luxury Lost Its Luster, journalist Dana Thomas called Hermès bags “the antithesis of an It bag: most models have been around for almost a century and are coveted not because they are fashionable but because they are never out of fashion.” In conclusion, Hermès is a very successful luxury brand throughout the world, which is more than 170 years old. Their products seem like a symbol of a high-class lifestyle.Besides that, their products have become our goal to bring them to a high level. In fact, everyone wants to become this person, which corresponds to the customer's wishes. As for me, I will buy Kelly Bag when I earn my first HKD500, 000.