According to Goldman and Papson stated in Authenticity in the Age of Poseur, “'Popular culture' offers a comforting mythology set against the cold, impersonal, and relentlessly deterministic forces of business relations and government. ” (Goldman and Papson, 148). This can be understood as if mass-produced products that all look the same, actually have no authenticity, the authenticity that people recognize is created by advertising itself. The authenticity of these goods mass-produced meets consumer preferences, for example, the new Turkish version of "Why this Kolaveri Di". , all the texts in this advertisement are about Coca Cola. This advertisement integrates these elements with Coca Cola, which sufficiently proves that Coca Cola is closely related to authentic Turkish culture and life. This advertisement shows the authenticity of popular culture by adding an exotic feel to the advertisement. Coca Cola has its own authenticity, Coca Cola becomes vivid and lively, no longer just a drink. The entire advertisement is full of passion and an absolutely positive life attitude. People nowadays live under enormous pressure, they need something to relieve their pressure. This is the spirit in which consumers want Coca Cola today