Other factors are: • Legal • Economical. Politicians: Mars Incorporated falls under food and drug management. Production does not violate government-imposed regulations. The UK has a large number of laws regulating the pet food market. However, Whiskas is subject to the same amount of legislation as human food. There are numerous laws. Byproducts have guidelines on which ingredients are beneficial in producing a cat. The Feed Regulation includes rules on appropriate labeling and the use of addictive substances and contaminants. VAT, or value added tax on pet food, varies across Europe. Some countries in Europe have imposed a high tax rate. In the UK, the tax on cat food is 17.5%. This causes dissatisfaction among people working in industries. Economic factors: Increasing prices of good quality cat food does not have a positive impact on sellers. Since this product is sold worldwide, all cat owners are our consumers. These markets require humorous marketing appeals that are memorable to consumers. A decline ...