(Saint Michael's Medical Center, 2016). Saint Michael's Medical Center's primary target market demographic is providing care for vascular and heart disease, cancer, women with breast conditions, such as breast cancer, and behavioral health. As the home of the Cardiac and Vascular Institute, it provides exceptional, innovative cardiac medical treatments (Saint Michael's Medical Center, 2016). Their Cancer Center provides comprehensive, state-of-the-art surgical, medical, and oncology radiation therapy services for cancer (Saint Michael's Medical Center, 2016). Additionally, the Connie Dwyer Breast Center at Michael's Medical Center provides the most advanced diagnostics and procedures for breast cancer, as well as a variety of support and education programs (Saint Michael's Medical Center,