For 140 years, MetLife has ensured the lives of the people who depend on them. The Metropolitan Life Insurance Company was created by James R. Dow, in 1868, during the Civil War for disabled soldiers. Today, MetLife provides security and support to families purchasing insurance. MetLife has become the nation's largest insurer in terms of insurance in force (metlife.com). There are many types of advertisements that highlight the importance of life insurance policies, but MetLife has taken their advertising to the next level; they wanted to relate real-life struggles to the importance of life insurance. Most of their commercials are known for featuring Charlie Brown's beloved character, Snoopy, but this ad is different. MetLife has created a successful advertisement, triggering emotions and helping to relate. The target audience was parents or any type of family that had loved ones. The commercial establishes credibility and emotion by making connections to the importance of family using dramatic music and various changes in setting. MetLife used an emotional connection to establish that the company shows love and compassion, just as MetLife kept this concept in mind when running this commercial. They created a successful advertisement, arousing emotions and helping to talk about the importance of family. The commercial emphasizes that family is forever, an idea that is difficult to forget. Since the commercial was released, MetLife Hong Kong shares have risen 8%. MetLife hopes the commercial will have as much of an impact in the United States as it did in Hong Kong. The company is on the rise worldwide if it continues to use the values ​​strategy and