Recommendations Based on the reports listed above it is clear that Apple outperforms its competitors. Overall Apple is a solid company that should continue to see growth year over year. Between 2014 and 2015, Apple saw 3% growth in operating margin. Their return on capital has gone from 30% to 45% because they are using their investments to increase their earnings. Although ROE is tied to debt, it's important to understand that Apple primarily has short-term debt that the company will pay off quickly, which is why I recommend investing in Apple bonds. If an investor already owns Apple shares, it would be a wise choice to hold on to them. Apple's growth in the area of ​​net profit is due to the production of cutting-edge products. Apple combined higher-priced new items with lower-priced products to increase its net operating profit. Apple has great management to ensure their employees are not wasteful, which helps ensure they remain profitable. Every year Apple releases a more advanced iPhone, which is more expensive than the previous year, which causes its revenue to continue to grow. They have implemented a device trade-in program, which gives a credit towards older model devices when customers upgrade. This allows them to resell Apple's debt-to-GDP ratio, return on assets, and return on equity are better than their competitors. Apple's strength seems to lie in its ability to produce cutting-edge products. The iPhone is considered a premium product by their customers and is even profitable if it is resold from one consumer to another. Apple saw an increase of 43.03% per share between 2014 and 2014