Website Development Checkpoints Websites provide organizations with a valuable tool for presenting a face to the world: few successful companies can survive today with a professional looking and functional website (Lucas ). This case study is to analyze the resolution of Macy's website whether it achieves its intended purpose or not. Website development checkpoints are the process of gathering and linking information on a specific web page. The checkpoint for the Macy's website is used to analyze its operation and consumption in order to advance the overall functionality of the web and detect problem areas. Furthermore, is the web achieving its purpose and objectives for intended viewers, containing customer gratification? Does the web layout work smoothly with its specifications and design? For example, the information is accurate, relevant, effective and complete, and easy to use. Checkpoints collect information to support web development processes, as well as preparation, strategy, operation, updating, and improvement. Website Checkpoints A real key to website efficiency is recognition and networks. I will evaluate nine checkpoints of the Macy's website to evaluate the purpose of the site, www1.macys.com (Macy's). Easy to find and logical address. The address bar clearly expresses the purpose of accessing the specific web browser and showing the name of the page in its tab by retrieving the gratifying title tag of the viewed website. The location of this site is easy to find and the address is logical. Macy's has adapted perfectly to the Google browser, any shopper or surfer with the slightest knowledge of the net will be able to access the website. The website should load easily and quickly. The d...... middle of paper...... user. Navigating from the clothing line and furniture selection to the final payment methods was easy to access. Appropriate links to other sites featured. In each discount promotion there were quick links to help the user with the offer. They also stay in touch with Macys on social media via Facebook tweeters, Instagram, Pinterest, YouTube and Mblog for information seekers who want third parties. Conclusion Website development checkpoints are the process of gathering and linking information on a specific web page. The checkpoint for the Macy's website is used to analyze its operation and consumption in order to advance the overall functionality of the web and detect problem areas. These are just a couple of basic checkpoints that I see when looking at the Macy's website, however I have found them to be particularly helpful especially when looking at the page for the first time.