Topic > Giltcity Case Study - 1196

Promotion Duration Unlike other daily offers, your promotion is never dependent on receiving a certain number of sales to become active. Each offer has its own merits and the duration of promotions varies on a case-by-case basis. Brand Guarantee GiltCity promises that its attention to detail, planning and targeted marketing campaigns, even when offering deep discounts, will never devalue your brand, an important issue for upscale restaurants. Competitor Comparisons GiltCity's competitors include many imitators that have been quick to copy the company's business model, but major players include Living Social Gourmet, which advertises its partners as providing a "collection of invitation-only dining experiences ". ” and Groupon Reserve, which is the high-end segment of Groupon's popular daily deals. Other competitors include Savored, Rue Local and Bite Hunter, which aggregates multiple offers from daily deal sites based on various user-defined search options. Upscale restaurants can also turn to CitySearch, a company that offers numerous local restaurant deals, daily deals, and ongoing promotions such as birthday incentives, happy hour specials, and free offers