Topic > Case Study Piggy Wiggly - 873

Will include using strong marketing promotion to attract new business. The promotion will include intensive marketing of the services offered and the reduction of overall medical costs for patients. The marketing mix strategy for the urgent care clinic currently in the mature life cycle stage will be to diversify the brand and models and maximize profit while defending market share.The marketing mix strategy for the community hospital in decline phase of the life cycle will be to gradually eliminate the weak elements and reduce them to minimum levels. But the main focus will be on reducing expenses and milking the brand. Most community hospitals can barely keep their doors open and have to merge or undergo acquisitions by larger facilities. Select and describe a recent experience you have had with a provider in the healthcare services industry. Analyze your experience in terms of expectations and perceptions of each of the five service components