The most common thing I've noticed is that some companies avoid having a marketing plan. To compete, you must have a marketing plan to introduce your organization to the market. The absence of the marketing plan creates a weak advertising campaign to offer to the target audience. Some companies think they already know what their customers want, this in itself is a misconception, and companies should be careful not to go down this path. Businesses should do customer research to take an approach on what their customers really want and why they choose to buy from them. Additionally, another misconception is that businesses believe they don't need to be on social media. Nowadays social media is the basis for advertising and marketing your products and services, and indeed, adding social media to your business earns you more customers. Your social media outlet is an easy way for the company to see what customers want, how they feel about you, what they expect from future products and services, and can give you feedback. In Marketing you have to be careful about misinterpretations. You can announce the addition of a new product line and not realize that your customers were happy with the product you produced and have been buying for years. Marketing tests your ability to analyze and execute the right creativity