OverviewThe internal environment, general environment, and industry environment analysis are addressed first, followed by identifying issues that Ribena was faced with and gives suggestions on how it could have handled the situation to avoid legal and reputational damage.GSK is the parent company of Ribena, it is based in the UK (GSK,2004). In 2003 Ribena in the UK faced public embarrassment and legal charges for Ribena Toothkind. A year later a similar incident occurred in New Zealand and the company suffered irreparable reputational damage. In 2012 GSK said it will increase its focus on its core portfolio and has been evaluating options for Ribena, a nutritional health product to ensure its growth. In 2013 GSK announced that it had sold it to Suntroy, a Japanese soft drinks company (GSK press release, 2013). The Abell framework This framework helps to define the business in which Ribena operates by answering three questions: who is satisfied?, What is it to be satisfied? and How are customer needs met? (Abell, 1980, p.7). Who feels satisfied? Ribena, since its launch in the 1930s, has been aimed at British children starving their diets of fresh fruit, such as oranges. What does it mean to be satisfied? The needs of customers after World War II were healthy food and nourishment that children were denied in the food they consumed. How are customer needs met? these are Ribena's signature skills (Abell, 1980, p.7). Ribena offered its customer segment a "healthy" drink with four times the vitamin C than oranges, which later became iconic and gained acceptance from mothers around the world. Indoor environment Resource-based model This model assumes that each organization is unique...... middle of the article ......T., Watson, J., Kouame, D., Prakasan, S. and Edosomwan, S. (2011) The History ofSocial Media and its Impact on Business, Journal of Applied Management and Entrepreneurship, volume 16 Number 3 p.79-91Tchankova, L. (2002) Risk identification - key step in risk management, Environmental Management and Health, Volume 13 Number 3, p. 290-297Verreynne, M. and Schibbye, T. (2005) Where and how do innovative firms find new business opportunities? An exploratory study of New Zealand companies, The Emergence of Entrepreneurial Economics, Research on technological Innovation, Management and Policy, Volume 9, p. 141-163Williams, C. (1997) Intel's Pentium Chip Crisis: An Ethical Analysis, IEEE Transactions onProfessional Communication, Volume 40 Number 1, p. 13-19World Bank, Population Growth 2014 (%) retrieved from http://data.worldbank.org/indicator/SP.POP.GROW