Viral Marketing Viral marketing is a form of word-of-mouth marketing that aims to make a message spread exponentially, and campaigns work when a message spreads exponentially and results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the Internet to popularize and popularize a company's products or services. It leverages the electronic connectivity of individuals to ensure that marketing messages are routed from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread without any input from the company wanting to advertise. The message or product/service sold by the marketer is spread virally without any intention on the part of the marketer (Stokes, R., 2010). In organic viral marketing, no planning has been done on how to broadcast the products or services and those displaying the products or services have simply chosen to broadcast them by word of mouth on the Internet. Amplified viral marketing, on the other hand, has been strategically planned, has defined objectives for the brand being marketed, and usually has a distinct method of conveying the message (which can be tracked and quantified by the marketer) (Stokes, R. ,2010 ). To go viral, marketers or service providers need to define campaign objectives. Sellers or service providers need to decide whether the company wants brand awareness, driving traffic, or making sure customers enjoy the products or services. Secondly, the company should plan the message it wants to make viral. The message must be unique and easily perceivable by consumers. Third, the message you want to convey must be conveyed to others efficiently. The company must provide incentives for sharing. The biggest ince...... half of the document ...... From your competitors?&id=705221Stokes, R. (2010). E-Marketing: The essential guide to online marketing. Irvington, NY: Knowledge of the Flat WorldEley, B. & Tilley, S. (2009). Online marketing inside out. Melbourne, Australia: SitePointGrindstaff, T.L. (2011, July 13). The importance of multimedia for social media. Retrieved from http://www.bluevolcanomedia.com/2011/07/13/the-importance-of-multimedia-to-social-media/Young, L. (2013, February 25). 7 advantages of Facebook for businesses. On the website www.exploreB2B.com. Retrieved from https://exploreb2b.com/articles/7-benefits-of-facebook-for-businessWard, B. (2010, August 13). 10 Little-Known Facts About Houston Facebook Users. Retrieved from http://allfacebook.com/houston-facebook_b16798acebook-for-businessVloggingQueen. (2012, December 13). YouTube for business. Retrieved from http://simplevloggingtips.com/youtube-for-business/