In the Tipping Point, How Small Things Can Make a Big Difference, Malcolm Gladwell, analyzes the beginnings of trends and the results of those trends. Gladwell argues that most trends, styles, and phenomena arise and spread along unusually similar paths of transmission and transportation. Some examples that Gladwell uses at the beginning of the book are the spread of syphilis in Baltimore and the sudden interest of Hush Puppies shoes in New York City and the financial success the company gained from this sudden trend. Gladwell describes this occurrence as the "tipping point," or a key moment in which an idea, trend, or social behavior unifies isolated events into a significant trend and it takes only a handful of people to make it happen. Gladwell identifies three key factors early in the book and how each of the factors plays a role in determining whether a particular trend will become widespread in popularity. The three factors identified by Gladwell are the Law of the Few, the Stickiness Factor and the Power of Context. The Law of the Few states...