This research paper will introduce you to the world of marketing. These questions will be the focus: what is marketing, what is a marketing strategy, what can a company gain from marketing and what can be marketed? Marketing and changes in the last century. Does social media affect marketing? These are some questions that might be asked, but there are many more that a person should know about marketing. What is a marketer? A marketer is someone who seeks a response – attention, a purpose, a vote, a donation – from somewhere else, called a prospect. If two parties try to sell something to each other, we call them both marketers. Marketing is about identifying and satisfying human and social needs. When a person or company markets something, they are trying to make money and satisfy their customers. Marketing has four ps that should be followed to be successful: product, price, place and promotion. Marketing can be a product, a service or an idea. Example: when the two young people founded Facebook, they never expected the social network to become so popular right away...