Manager. The culture and values ​​of Brookshire's are constantly reinforced in managers by always maintaining communication (E. Platt, personal communication, March 22, 2014). Notices of changes or reminders about how to best serve the customer are delivered by mail, email, or in person by a higher-ranking manager (E. Platt, personal communication, March 22, 2014). Meetings are also important communication channels for managers (E. Platt, personal communication, March 22, 2014). Many times they gather in Tyler, Texas to meet with some of the company's top executives (E. Platt, personal communication, March 22, 2014). Checks and balances are applied at each level of employment to ensure that the company's values ​​are displayed for the customer to enjoy in daily service (E. Platt, personal communication, March 22, 2014). Important ways of conservation. Hiring and training practices are one way we use to maintain Brookshire's culture and values. Each phase of the training process reiterates the importance of company culture (E. Platt, personal communication, March 22, 2014). The rotation process continues as the promoted employee trains a newly hired employee (E. Platt, personal communication, March 22, 2014). Promotions, awards, and ceremonies seem innumerable for the Brookshire company (E. Platt, personal communication, March 22, 2014). They include, but are not limited to the following: promotion, retirement, and service milestone awards in Brookshire Briefs periodical magazines, branch and department awards, aggressive hospitality awards of various levels, a safe driver award, awards for customer service by human resources Department and Hall of Fame awards by Tyler offices for retirees based on...... middle of document....... Brookshire Grocery Company. (2006). In the international directory of business stories. Retrieved from http://www.encyclopedia.com/topic/Brookshire_Grocery_Company.aspxReynolds, E., Champagne, R. & Robinson, I. (2003, January/February). Brookshire Briefs, 12-32.Reynolds, E., Champagne, R. & Robinson, I. (2003, November/December). Brookshire Briefs, 20-21.Reynolds, E., Champagne, R., Robinson, I. & Lanier, S. (2004, May/June). Brookshire Briefs, 7.Reynolds, E., Champagne, R., Robinson, I. & Lanier, S. (2004, July/August). Brookshire Briefs, 6-15.Reynolds, E., Champagne, R., Robinson, I. & Lanier, S. (2004, November/December). Brookshire Briefs, 11-32. (2013, August 8). Brookshire Food and Pharmacy. Retrieved from http://www.brookshires.com/(2013, August 8). FRESH from Brookshire's. Retrieved from http://freshbybrookshires.com/(1976). The History of Brookshire, 3, 3-23.