SituationThe Qantas Airlines Case: Twitter Nosedive delves into the problems the airline has faced in recent years. These problems caused serious damage to Qantas Airlines when the company committed a social blunder by announcing a contest on Twitter which caused an unexpected outcry from the company's global customer base. For dissatisfied customers it was a great opportunity to express their opinion in public. The failed competition attracted a lot of attention, but not in the way Qantas had hoped. This negative opinion towards Qantas has spread exponentially, causing serious damage to the company's public image. These negative comments were due to the fact that the company suffered from many technical engine and aircraft problems related to the poor condition of the planes. These problems contributed to concerns with employee unions that led to strikes and ultimately the grounding of the airline fleet for several days. This resulted in thousands of stranded customers across the world. Due to this series of events, the company now faces challenges with a negative image in the eyes of the public. Analysis To prevent the situation from quickly spreading to the public, it would be wise for the company to respond to the situation immediately. This should be done by being proactive and sensitive to the plight of stakeholders such as the public and shareholders of the company. In this situation, internal stakeholders would include the company's shareholders, while external shareholders would be the most affected public. The main objective here is to put to rest the situation Qantas is facing as soon as possible by proactively changing public relations ties. As a consultant, several... halves of paper...aim to deteriorate the financial well-being of the company. However, there are no major risks at the moment. If all steps and recommendations are followed, he is optimistic that the situation Qantas currently faces will be rectified in an efficient and timely manner. Conclusion Through the initial analysis, it is evident that Qantas has a negative PR spotlight. However, it's nothing that can't be fixed. In the course of this analysis, we have valorized the situation that Qantas is facing, as well as evaluated and quantified the potential alternatives that Olivia Wirth can present to top management. We also proposed a recommendation highlighting a compensation strategy, along with an action plan to implement the proposed recommendation. If the company follows all the steps described above, we may finally see new hope for Qantas Airlines.