In the era of globalization, the first power in the world is the media. It is very important to recognize that media violence has caused numerous problems in everyday life, especially on television, because we can not only hear the sound but we can also see the images. If we think carefully about media violence, it has its roots in the discomfort that has historically been expressed whenever a new means of entertainment or communication that appeals to the masses appears on the scene. We can see, as John Fiske writes in his book, Understanding Popular Cultural in 1989: “Depicted violence is popular (in a way that social violence is not) because it offers points of relevance for people who live in societies where power and resources are unfairly distributed. and structured around lines of conflicting interests. Violence on television is a concrete representation of class (or other) conflict in society." Furthermore, according to McLuhan it demonstrates that “the medium is the message. In other words, in terms of media (message) transformation our experience of ourselves and also of our society, and its influence is ultimately much more important than the other contents that are conveyed in its specific messages.” The determination of the structure of the media in the themes of the human mind, and secretly emphasizes, in a broader sense, also popular culture. According to Hornby (1983) the purpose of the media is not to inform us as best as possible, but to attract the public as much as possible. Consequently, it is the reason why shock effects or conscious and unconscious abstractions of this kind emerge. So it seems that since then people have been complaining more and more about violence in the media... middle of the paper... violence of good will, and that therefore violence is intrinsically bad and nonviolence intrinsically good. . While this statement has some measure of validity, or at least plausibility, it is certainly not universally valid." The issue of media and violence has been discovered from a normatively distorted position that limits attention to violence through the semantic shield of legitimacy. . However, public perception is an important consideration when communicating about risks. It could be argued that the viewer's decision to choose what they prefer to watch is very important. Therefore, the media usually plays an important role in risk communication and also in forming the public's opinions on an issue, not only by providing information but also by bringing issues to the public's attention, even creating a sense of urgency around them..
tags