) Their expectations of value-added services from professional accounting firms. Accounting firms operate in accordance with regulatory restrictions, and each accounting professional plays a special role in their clients' business. Each accounting firm in the accounting industry has its own unique nature and exceptional service techniques to benefit clients. They take into account individual preferences and the amount of urgency for each task in order to work well with customers and achieve a satisfactory outcome. However, the company's understanding of uniqueness may conflict with the uniqueness perceived by the wider public such as customers or entrepreneurs. Customer needs are changing rapidly due to advanced technology. Every client has different expectations about the value-added services provided by professional accounting firms. Independence Core professional services such as tax and accounting were managed according to the rules of independence. However, a limitation arises when a company intends to offer services that are new to the company or when the company is expanding existing operations. The company also faces difficulties when the services it intends to offer or transform require innovations in terms of financial adequacy, skills recruitment or system limitations. Accounting firms are expected to know their role in the market well and perform exceptionally well. They should diligently consider the issue of improving their services. For example, if the company increased the number of services offered, would it secure a better position? The company should know the exact amount of revenue obtained from the core services and, more importantly, the needs of existing customers. V...... half of paper ...... package will definitely satisfy customers and, therefore, increase margins. Companies should hire the right person to preside over pricing in order to create value for both the client and their accounting firm. Reliable Resources Most companies are risk averse, but by using helpful resources, the outcome can be surprisingly positive with low risks. Helpful resources include a passionate leader, an effective platform, an existing customer base, and a capable delivery team. Inspiring leadership and a shared vision are critical for a company to achieve its goals. Teamwork where each member possesses unique abilities can also perform tasks efficiently. Beyond that, a collaborative platform is actually a contributing factor to a company's success. Having a client base that requires higher value services beyond accounting and tax services is also a key factor in the development of the company.