Globalization in the fashion industry has evolved tremendously over the past decade and will continue to grow. Global retail is discovering what consumers want, what sells, and finding ways to adapt to different cultures to expand its business into best-selling areas. Globalization allows retailers to connect with different retail markets, to find out what sells and what geographic location would be best for retailers to set up business there. The first trend of globalization is for retailers to find their niche that they are trying to attract and what consumers will buy more of. Most of the time retailers need to do their research on the country's culture to find out that it understands and fits into the marketing strategy for their business to succeed abroad. Prada, Michael Kors and Louie Vuitton have had great success in the Asian market. Asia is the main market focus in the retail market. Consumers spend a lot of time studying other cultures' interests, what their tastes are, and what their tastes are...