According to Wikipedia, ethics, also known as “moral philosophy,” is a branch of philosophy that addresses questions about morality. Concepts such as good and evil, noble, right and wrong, justice and virtue. For business, ethics is a tool for examining moral or ethical principles and issues that arise in a business environment. Therefore, business ethics can be both a normative and a descriptive discipline. Ethics is a part of larger social ethics and always influences business development as well. In other words, business ethics is a factor that determines the fundamental purposes of a company. Marketing ethics is a subset of business ethics. Because in marketing ethics concerns the principles, values ​​and ideas of marketers; shows how they behave in business cases. Marketing ethics influences other business processes. Visual communication is part of marketing ethics, it is observed and serves as a tool of epistemic closure that limits worldviews with stereotypes of gender, social status and racial relations. Price is how companies calculate the price between product manufacturing and customers, anti-competitive practices with supply and chains, the content of advertisements, such as products considered immoral or harmful to the public. Children and marketing may be at play here. Children are a vulnerable group and should receive greater protection in corporate sales actions. In autumn 2008, the baby milk crisis in China caused thousands of Chinese children to develop kidney stones after drinking milk contaminated with melamine. An industrial chemical has highlighted the need for the country to improve detection standards for chemical contaminants in food. In this case, the milk company did not study ethics, instead of seeking profit with...... middle of paper ...... the person grew up with a particular cultural background and with their own understanding of right and wrong. From the point of view of a businessman, social factors also play an important role, as does education and his upbringing. For companies, it has significant meaning to promote the ethical spirit with business development. Since ethics is a primary element of all business, ethics is an essential part of the foundation of society. A company or company that does not respect ethical principles is destined to fail sooner or later. References • www.wikipedia.com (word search and definitions) • CCTV4 TV program “Face to Face” (statistics approve) • Shang Hai University survey (published by China daily ) • Financial Time (Resources and example) • (Published by Zhang Ruimin, CEO of Haier)• www.baidu.com (Resources and example)