IntroductionThe British Broadcasting Corporation (BBC) is the largest television broadcaster in the world. Founded in 1926, it operates under a Royal Charter which is reviewed every ten years. The current statute is valid until 2016 and, like its predecessors, entrusts the BBC with the provision of an impartial public service in the United Kingdom, the Channel Islands and the Isle of Man. (BBC Watch. n,d). Corporate social responsibility involves going beyond the simple goal of making maximum profit to include a broader commitment to building a better society in the best possible way. This can be done through day-to-day business practices or through charitable donations and staff volunteer projects. One of the BBC's major CSR projects is the Beyond the Broadcast campaign, which contains various mini-projects. The difference is the BBC's approach to sustainability and looks at environmental responsibility. The reasons behind choosing the BBC as a CSR company would be because of a clip seen in class about Lord Michael Hastings and his phenomenal socially responsible work with major British companies such as the BBC and KPMG. Hastings often travels around the world to convince companies and leaders that they play a vital role in changing society for the better. Lord Michael Hastings was the BBC's first head of corporate social responsibility, a position created in 2006 because the broadcaster wanted to be "in parallel with other major British organisations". Hastings has been nicknamed “the business evangelist.” The BBC is a company with a very strong CSR initiative, largely thanks to the solid groundwork done by Lord Michael Hastings; they are very transparent in their dealings. Raising Awareness and Corporate ResponsibilityNo big c... middle of paper... evidence exists that even the world's largest corporations, businesses or corporations can be extraordinarily socially responsible. The BBC doesn't just try to be socially responsible just to look good, it does what it can to make sure it tries to influence everyone in every corner of the UK in a positive way, whether that's by bringing communities together or helping people achieve their goals. dreams. Even though they don't technically follow it, the BBC has shown that the King Code is not just about 'reporting', where there is room for huge exaggerations and greenwashing, but rather about 'doing' and even 'doing' because you care about your influence on society. Lord Michael Hastings is the inspirational figure behind the success of the BBC's outreach program and the humility shown by company staff when volunteering is certainly admirable.