Marketing is one of the significant aspects, considered by every organization for global expansion. It is important for the company to manage its own marketing structure to promote the products in the new market. Furthermore, the marketing concept is fundamental since it is based on the target market and the type of product to be promoted. In this regard, it is stated that a global chocolate manufacturer has asked one of the marketing agencies to collaborate with them for the launch of a chocolate bar. The chocolate produced by the company is dark in nature and is of good quality weighing 150g. The company's goal is to launch chocolate in South America for a prosperous business. The target market for dark chocolate is the aging population over the age of 65. The company's aim is to launch the chocolate bar in South America targeting the over 65 market (Cant & et. al., 2009). The purpose of the document is to market chocolate in the global market by focusing on the aging population over the age of 65.2. Global market change for the over 65 market The global market is showing a changing trend due to demographic factors, especially the aging population. It is observed that the market trend is focusing more on people above 65 years of age. This is a long-term change and an enduring trend that is occurring in both developed and developing countries. This change is observed in several countries including the United Kingdom, the United States of America and others with an increasing aging population. It is evident that in recent years the life expectancy rate has increased considerably compared to the 1970s of 5... half of the article... entrepreneurship, pp. 2-52.Perry, G. & Leipziger, D.M., 1999. Chile: Recent Policy Lessons and Emerging Challenges. World Bank Publications.Paul, J., 2008. International Marketing: Text and Cases. Tata McGraw-Hill Education.Roberts, M., 2014. Gut bacteria make dark chocolate 'healthy.' BBC. [Online] Available at: http://www.bbc.com/news/health-26626507 [Accessed 8 April 2014]. Slide Share, 2014. Industry Analysis. Industry. [Online] Available at: http://www.slideshare.net/angelteezhiqi/industry-analysis-15701119 [Accessed 8 April 2014].Santos, PM, 2006. Portugal-Brazil Relations. JPH, Vol.4, No.2, pp. 1-15. Hofstede Center, 2014. And Brazil? Brazil. [Online] Available at: http://geert-hofstede.com/brazil.html [Accessed 8 April 2014].World Bank, 2013. Business Environment Snapshot for Brazil. Downloads, page. 1-7.