Macroenvironmental analysisPestle analysisPestle analysis for Nestlé Milo is to find out the external influences that affect the product and the PEST analysis will analyze the organization that will operate and influence the marketing decisions .Before identifying the pestle analysis, it is necessary to define the company, demographic factors. At Nestlé, internal employees have a direct impact on product quality, reliability and overall productivity.1. Company: Nestlé is a leading food manufacturer and market leader in coffee, mineral products and baby food. The company aims to produce and market its products in a special way that creates high value to sustain in the long term. Milo is a milk drink produced by Nestlé from Australia and is also produced in other countries.2. Economic factors: In Singapore, Nestlé has adapted to food-related issues in different places and is really price sensitive. Consumer spending could be controlled with a number of economic factors such as income level, inflation, rates, taxes, unemployment level and other rates.3. Demographic factors are one of the important change factors that affect the operations of the company and the lifestyle of the company is also affected by it. People lead healthier lives and the demand for food and drinks does not meet individual needs, so Nestlé will not affect nutrition much.4. Policy Analysis: Milo follows and focuses heavily on laws involving legislation relating to health and safety, promotions and advertising standards, customer protection and business description. Nestlé Milo has signed a memorandum of agreement with the Singapore Sports Council for the Development of Youth Sports which has created a com...... middle of paper ......uro monitor journal.Edu.my. (2005). Industry analysis. Nestlé internal records. Competing brands and location.Foodandwaterwatch.org. (2011). Nestlé research. Popularly positioned, convenient and nutritious products. Hollensen, S. (2009). Global marketing. A decision-oriented approach. Fifth edition.Nestlé.es. (2012). Annual Report 2012. Good food, good life. Nutrition is the quality of life. No. 2.Nestlé.com. (2010). Nestle. Annual Report 2010. Good food, good life.Nestlé.com. (2014). It nestles good food, good life. Nestlé reports progress on Communities.Sedb.com. (2006). Free your vision. In this land of opportunity. We change to remain constant. Thomas, H. (2007). An analysis of the environment and competitive dynamics of management education. Journal of Management Development. vol. 26, no. 1, pp. 09-21.Wu, T. (2011). Global marketing. Academia.edu.