Women naturally have a higher body fat percentage than men. Often having trouble with fat, there is a diet that claims to help women shed belly fat, creatively called The Flat Belly Diet. It is aimed at women, emphasizing that it helps fight belly fat and lose weight simply by following the diet. Published in 2008, The Flat Belly Diet book was written by Liz Vaccariello and Cynthia Sass RD, along with a cookbook with recipe ideas that help incorporate healthy meals alongside the diet (Jacobsen, MS, RD, 2013). This book remained on the New York Times best seller list for twelve weeks and in 2010 there was a book on the flat belly diet also published for men, written by D. Milton Stokes RD and Liz Vaccariello which also reached in the NY Times. List of best sellers ("Amazon: D. milton,"). Liz Vaccariello is currently Chief Content Officer and Editor-in-Chief of Reader's Digest and previously Vice President and Editor-in-Chief of Prevention Magazine when the book was published ("Amazon: Liz Vaccariello"). Cynthia Sass RD is the nutrition director of Prevention and is known nationally as a nutrition and health expert. These women have been featured on television shows such as Good Morning America, The Today Show, The Rachael Ray Show, The Biggest Loser, The Doctors, ABC World News Tonight, CNN, as well as on local television news shows across the country ("Amazon : Cynthia That sucks,"). Since then they have each individually published diet plans by Vaccariello called The Digest Diet, which also became a New York Times bestseller, and Sass's called SASS! Thin self. All these authors have made a name for themselves in America (“Amazon”) from a nutritional point of view. “Fad” diets are often known in a negative light. However… middle of the paper… complex carbohydrates and lean meats in place of refined carbohydrates, limiting alcohol intake, and consuming polyunsaturated and monounsaturated fats in place of saturated and trans fats. Unfortunately, this diet focuses only on monounsaturated fats (MUFA). Weight loss and inches lost around the waist are mentioned, but changes in visceral fat are not discussed. The reason for this is that very expensive tests are needed to show changes in visceral fat levels. Therefore, there is no evidence on the type of fat lost or the amount of muscle lost on this diet (Kovacs, MD, RD, 2008). No additional costs except groceries. Olive oil, nuts and avocados can add to the bill; you could save money by cutting back on foods your diet doesn't emphasize. Recipes include foods like Greek lemon chicken and pumpkin maple cheesecake (Jacobsen, MS, RD, 2013).