Our case was about GMOs in Europe and here in the United States. The European Union has banned all GMOs in the region. Nothing was allowed to be imported or grown, but the United States stepped up and appealed the ban through the World Trade Organization. The WTO agreed with the US and abolished the ban in the EU. The EU is frustrated by this and is now trying to make it very difficult for GMOs to enter. For example, there are labeling requirements, counter movements, and some chain stores have personally banned GMOs. This would inform managers by having strict guidelines in different countries. They will need to keep up to date with the regulations and rules of each country they want to enter or sell into. I think it would be quite difficult to understand and learn every regulation for each country. The manager will also have to spend a lot of time learning about the eating habits of different countries. They will have to adapt it to their tastes as each country has a different taste in food. This can also affect product sales in different ways