Topic > Analysis of Susan G Komen For The Cure - 1161

Two of these organizations were "Mush for a Cure" and "Kites for a Cure". Mush for a Cure was a sled dog farm that aimed to raise money to fight breast cancer. After raising about $30,000 for breast cancer, they received a cease and desist letter from Susan G Komen. However, after gaining bad publicity, the lawsuit was dropped and "Mush for a Cure" is now trademarked by its organizer. Kites for a Cure was an event organized by the group Uniting Against Lung Cancer. They were also asked to refrain from using the color pink in relation to “cure,” despite the group never using it. In this case the lawsuit continued until an agreement was reached that the event name could be used in connection with lung cancer events and that the group would not use the pink ribbons. Many people's donations went to this cause rather than to finding a cure for breast cancer