In 2006, consumption of dairy products reached 19 million tons, however per capita consumption is still relatively low at only 42 grams of dairy products drunk per day. This level is significantly lower than the world average (270 grams per day) and the Asian average (140) (Debnam and Stanley, 2008). The industry has been growing steadily, with an average growth rate of 10% each year since 2003. Two main reasons why per capita milk consumption in China is still relatively low are its large population and the large number of Chinese who they live below the poverty line. line (200 million people) (Laccino, 2014). The average price of milk per 1 liter is 12.88 Chinese yuan (2.69 Australian dollars) (Numbeo, 2016), which shows that the large number of people living below the poverty line would not be able to afford to buy milk and therefore is an indicator of why daily consumption levels are the way they are