The process goes through a strategy, marketing plan, organization, generation and evaluation concept which is causing powerful growth for the green clothing engine. In recent times, eco-friendly clothing is being produced and promoted more and more and is involved in companies such as Volcom, Patagonia, American Apparel and Billabong. Along with many other leaders of the green clothing movement. These companies influence the industry, allowing them to develop new methods and ways to experiment with dyeing, printing and converting fabrics. The reason is related to the fact that graphic artists have no limits in terms of designing and imagining what happens on organic clothing. And when choosing to purchase clothing, selecting organic products helps reduce the use of toxic pesticides and, in turn, protects the health of people and the environment.