In small communities in northwestern Wisconsin, we typically don't realize how local businesses impact our daily lives and play an important role in our community. How often do we walk into a business and be greeted by name by one of the friendly employees? Even if this does not seem unknown to us, we take for granted this value that only comes from local businesses. Friendly service and close relationships are just one of the many benefits of purchasing services from a local provider. Purchasing services such as Internet, cable TV, cell phone, and telephone from a local provider will ensure exceptional customer service. Because these local businesses are run by people from the community who truly care about the community and the people who live in it. Local corporate offices have unprecedented loyalty to a community because they are connected to the residents and tradition of the area. Decisions made by local service providers will be in the best interests of the consumer. Because these companies focus on serving a smaller area, their decisions will be tailored to the needs and demands of local communities, not the generalized desires of a larger market. This allows for greater customization and gives customers the convenience they prefer. Another benefit of purchasing services from local providers is that the money goes back to the community. Unlike global suppliers whose sales go to large companies that have no connection to a distinct industry. In addition to profiting from large corporations, this money is used to pay overly inflated executive salaries. With local service providers, we see this money in return through sponsorship of local events and contributions from local businesses. Local bus... middle of paper... telecom market. This competition is great for a community because it brings diversity and variety to an area. For customers to be satisfied it is essential to offer products and services at an affordable price - this is driven by competition. The countless benefits of purchasing services such as Internet, cable TV, cell phone and phone from a local provider are why my family continues to purchase from Mosaic. Great customer service and community loyalty are key to a well-rounded community. These local businesses show their support for the community by sponsoring events, donating their services and offering scholarships. In our world, communication is essential and constantly evolving. By connecting a community through their services and support, local service providers play an important role in the community and local economy.