Gap Analysis: Global Communications This document aims to define a problem that currently exists at Global Communications, a telecommunications company, and develop a solution, along with alternative solutions that could be used to solve the problem . When making business decisions for a large company, there are opportunities and challenges that must be evaluated to determine the final decision. Throughout this document, the reader will be provided with some background information, along with anticipated opportunities and hindering challenges that will impact the overall communications and underlying goals being worked on. Three years ago, Global Communications stock was trading at $28 a share. Currently, the company has suffered a sharp share price depreciation (Global Communications, p. 1). The main reason for this is the competition that currently exists. All markets have shifted to the same business, including local, long-distance, and international (Global Communications, p. 1). Instead, cable companies stepped in, locking in all profits made by each market. Global Communication had to come up with a plan to solve the problem of the loss of value of the shares. This new plan, however, has not only given GC many opportunities, but there are also challenges at hand, and not all employees, including union workers, will be satisfied with the overall solution the company has crafted (Global Communications , page 6). Situation Analysis Identifying Problems and Opportunities One of the key issues is the effect the settlement has had on union workers due to the conclusion that more than 20% of the education and health benefits they had to give up in the past.