Topic > Home Depot Essay - 1593

Formatting IssuesHome Depot STRENGTHS- Strong market position- Higher returns than competitors- Balanced brand mix- WEAKNESSES Suboptimal capital structure- Product recallOPPORTUNITIES- International presence- Growing popularity of power tools - Increase in online sales THREATS - Strong competition - Slowdown in the US housing market - Rising wages for workers in the United States | The Home Depot Inc. (HD) | | Business | The Home Depot, Inc. is the largest retailer of DIY in the world. The company was established in 1978 in || |Delaware and is headquartered in Atlanta, GA. Home Deport sells home improvement products, building materials || |and lawn and garden products, as well as providing related services through retail stores. Starting from the end of || |in fiscal year 2007, there were 2,193 The Home Depot stores located in the United States (including the territories of || |Puerto Rico, the Virgin Islands and Guam), Canada, China and Mexico. The company also managed 34 EXPO Design || |Center stores, two THD Design Center stores and five Yardbirds stores. Home Depot stores average 105,000 || |square meters of fenced space, with a further 23,000 square meters of outdoor garden. The Home Depot || |stores serve three main customer groups: DIY customers who complete projects themselves, |