Global Communications As Global Communications headed to the media announcing their new strategy, many doors opened to see the facts, analysis and goals behind that strike. GC's scenario illustrated the conflict between decision elements where a dilemma might occur due to ignorance of some values ​​and opportunities. “Too much competition” this was the problem defined by the company. Typical continuous problem in an industry where continuous change is part of its characteristics. Problems are opportunities as described by the problem solving model. And when the problems grow, the opportunities must be the same. However, when the model skips some steps it turns into dilemmas and opportunities. The situation GC went through demonstrated the impact of neglecting values ​​and all stakeholders. Every company, ultimately, is that combination of values, interests and rights guided by common objectives. A difficult decision such as outsourcing in the case of GC could be made after exhausting all options to resolve the situation. It should also be the result of exercising other options that fail to generate acceptable solutions. Unfortunately, the decision and discussion among the senior team reflected the opposite of most of these concepts. “Making decision making collaborative, rather than competitive” (Snell, 2003, p.84) creates common goals and absorbs any conflict between any of the values ​​involved. Once this chain is broken, GC's situation in the face of union and government actions would be a good example to read. Situation Analysis Identifying Problems and Opportunities The term that describes the big picture of what has happened to global communication is lack of planning. It was quite shocking that the leadership team discussed the “challenges” in a meeting the day before the new strategy was announced. Unfortunately, avoidable errors led GC to struggle in negotiations with the union to discuss the impact of their decisions. The entire process was based on personal assumptions and imaginations. However, keeping stakeholders in the dark made the situation a disaster. Even with an incompetent management team like GC, involving stakeholders in the situation would alert any overlooked aspect of a potential risk or dilemma. GC also failed to value the union as a partner, even after the union supported reducing some benefits to help the company grow. The main problem in GC's situation is their inability to analyze their industry. Global Communication and for the same reason “Helping business growth” had caused the union to give up health and education benefits.