The purpose of this work is to define the best growth strategies for the SystemSoft company and declare their suitability. Through the help of Ansoff matrix three main strategies will be maintained for SystemSoft Corporation. Question 1: Every company faces a constantly changing external business environment, especially technology organizations. Such changes may be minor, for example regulations, new small businesses entering the market; however some changes can have enormous impacts and consequences for a company; for example, new technologies, merger between two sizable competitors, or changing consumer tastes. All these alterations can create both opportunities and threats for the strategic development of a company and therefore it is necessary to react. SystemSoft, operating in the PC industry, faces technological changes and must continuously innovate to maintain its position as a technological leader. Strategic Analysis of Systemsoft:Systemsoft's main products are based on three main lines: BIOS, PC card and power management. They are the leader in the PC board market with a 64% market share, but have strong competition for the BIOS and power management markets with only 20% market share. in the desktop market and finding more markets for PC board software and power management technology.” (Case study) Since 1991, SystemSoft has been experiencing tremendous growth. But since the company went public in 1994, it has faced some problems regarding its growth strategies. The Ansoff matrix is ​​one of the best-known frameworks for deciding growth strategies. Marketers who have growth goals use it. The Ansoff matrix offers strategic choices to achieve objectives. There are four main categories for selection. (A.Aker)Ansoff's Product/Market MatrixThis well-known marketing tool was first published in the Harvard Business Review (1957) in an article entitled "Strategies for Diversification".MARKET PENETRATION:Here Systemsoft must market its products existing on its existing customers, or attract consumers of their competitors or could convince consumers who are not attracted by their product to be. Increasing its market share Aiming for market penetration implies that SystemSoft improves its competitive position. As stated in the case study, SystemSoft is the leader in the PC board market with a 64% market share, but has strong competition for the BIOS and power management markets with only a 20% market share. The company can expand these two main products by innovating or, if enough resources, it could buy Pheonix Technologies, which is their only competitor, which developed all the software that Systemsoft is working on.