Alexandria Tavern's - "a Greek restaurant", unlike a typical restaurant, will provide a unique combination of excellent food at affordable prices with a fun and enjoyable atmosphere. Alexandria Tavern's is the answer to a growing demand. The public wants value for everything they purchase, they are not willing to accept anything that does not meet their expectations and they want entertainment with their dining experience. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one restaurant concept from another. Alexandria Tavern does this by being the only Greek restaurant in the area. We will provide our customers with unique Greek food with Greek entertainers every week. This plan is prepared to obtain funding for the initial launch of this concept. Financing is necessary to begin work on the kitchen design, manuals and recipe books, site selection, purchase of equipment and to cover expenses in the first year of operation. The financing, in addition to capital contributions from the owners, will allow Alexandria Tavern to successfully open and maintain operations during its first year. The initial capital investment will allow Alexandria Tavern to offer its customers a fun and value-driven dining experience. A successful operation during the third year will provide sufficient cash flow to be independent in the fourth year. ObjectivesAlexandria Tavern's objectives for the first three years of operation include:-Gain a good market share in Jyväskylä's restaurant industry.-Keep food costs below 35% of revenue.-Keep employee labor costs between 16 and 18% of revenues.-Build a good reputation in corporate life.OperationsFacilities and officesThe answer......at the heart of the paper......create a reputation for quality and consistency and the uniqueness of food that will make us leaders of a new style of catering. Milestones After the restaurant opens, we will keep an eye on sales and profits. If we reach the goal by the end of the first year, we will look to expand into larger markets, perhaps with another unit in some other city. Risk Assessment Every new venture carries risks. The success of our project depends on the strength and acceptance of a new type of restaurant in the city. After the first year, we expect some copycat competition in the form of other independent units. Chain competition will happen much later. Exit plan Ideally, Alexandria Tavern will be the market leader in Jyväskylä in 5 years. At that time, we will consider an acquisition by a larger restaurant or actively look to sell to a new owner, for a good profit.