Content wasn't such a big thing before social media. Some companies had a blog, but generating interest in it was much more difficult. Now, content is being promoted on social media, with nearly 2.5 million pieces of content shared on Facebook alone every minute. Businesses can create all types of content, from videos to blog posts, and immediately share it on social media. Instant reach to millions of people makes more sense in marketing terms. Not only can content be more flexible, but sharing it on social media means huge savings for your marketing