Google is a US company that has decided to have operations overseas and would present an excellent case study for deciding whether a company can benefit from international business. Google was founded by two Stanford University graduate students Larry Page and Sergey Brin. Their main goal in founding the company was to be able to retrieve specific data from huge amounts of information. The two developed proprietary technology that would become the definitive search engine. The couple initially worked in the dormitory, then in a garage, and once they outgrew these "facilities" they moved to a much larger facility where they still reside today. It seemed to be a matter of time before they conquered the continental United States and began looking at lands overseas. As the Internet increased its hold on foreign markets, it was a natural progression for one of the most successful companies to arise from the Internet to expand its operations into these nascent countries. While Internet usage in foreign markets such as Japan, Europe, and China is just beginning to take shape, the number of new Internet users in these markets is expanding at a much greater rate than in the United States. Google, which generates almost all of its revenues from advertising, have focused their attention on these markets with unlimited potential. Google executives predict that as its presence in foreign countries expands, so will the company's growth and, ultimately, profits. Some of the most recent data on Google's financial situation indicates that it receives just under two-thirds of all revenue nationwide. This data is set to change dramatically as overseas operations grow. One of the factors that allowed Google to experience such successful growth is that the brand's popularity was dispersed through word of mouth rather than through expensive advertising investments. With a much larger population in foreign markets than in the United States, it seems like a formula for success. However, what has been a successful formula in the United States does not always translate into success in other parts of the world. Part of Google's plan to help Internet users instantly find large amounts of data was to digitize its best library collections. in the U.