Promotion strategy: the effective use of all the tools of the marketing mix helps a company create, communicate and provide value to potential customers. Promotion, the fourth element of the marketing mix, is generally divided into five differential tools, all of which contribute to the achievement of marketing objectives. These are:1. Advertising: Space, time or paid material promoting the product or service of any company.2. Sales Promotion: Short-term incentives and offers that encourage people to purchase products or services.3. Public Relations: News and information about the company's products and services for which the company does not pay directly.4. Personal selling: Personal presentation of the company's items to potential customers.5. Direct Marketing: A non-personal presentation to potential customers to which they can respond directly. These marketing mix promotion strategies are developed around customer needs, wants, habits, characteristics, attitudes, location, etc. All promotion strategies are the most effective and important communication vehicle for marketers. Promotional activity strategies help marketers improve paths to achieving their goals. It is a FREE GUIDE or method to create and increase sales for manufacturers or marketers. After selecting the target market, the next important step for marketers is to reach that target market and encourage people to buy more and more through all the tools of promotional strategies. The widely used division of promotional strategies helps in three ways: It helps companies decide which tool will be most useful to achieve particular goals. It helps companies decide how to divide their budget between different p... of paper......n can opener as a gift during the delivery of each carton for the wholesaler and retailers*our sales team will rent space on consumers' (housewives, individual user) interactive social accounts such as Facebook or Twitter for offering additions to our product, as people are strongly influenced by what is recommended by a loyal friend.* To increase the usage of the brand we can start promoting it through visual media and cooking programs, the brand will try to educate the consumer audience about different recipes with Danish condensed milk.*We will try to offer a commission discount when selling each carton during festivals for our distributor, The Cycle Man. Packaging: We will take initiatives so that the brand also presents an innovative package through the variant tube type of condensed milk. The purpose is to use it as a topping for biscuits and bread.