Difficult customers are just part of doing business today. “Difficult customers might be those where you are dealing with negative, rude, angry, complaining or aggressive people. These are just some of the types of potentially difficult interactions” (Street). From time to time, you will also find the need to help customers who can be characterized as difficult, but in a different way: lack of knowledge of your product, service and/or policies, dissatisfaction with your service and/or product, demanding, talkative , internal customers with special requests, with language barriers and elderly or disabled customers who need assistance. Companies and businesses that know how to handle difficult customers or customers with special needs the right way allow a company or business to reap the benefits of high customer satisfaction and increased customer loyalty. Finding techniques to help you deal with difficult customers is only part of running an effective and successful business or business today. By using these techniques, a company or business is able to turn a bad customer or difficult customer service situation into an opportunity to improve their business. These Fox Small Business Center techniques include listening, building rapport through empathy, lowering your voice, assuming you have an audience, knowing when to give up, not getting angry, never taking it personally, following up and remember that you are interacting with a human being. Listening is one of the most important steps in dealing with a difficult customer. By listening you can gain a better understanding of the situation and how to solve the problem. It's important to let the customer voice their complaint and feel that the company takes every single... paper means... and they have a bad day, don't feel well, or even get pressured by someone else to do so. resolve or resolve the problem or situation. It is important for our company or business to have strategies on how to handle a difficult customer or customers with special needs. Finally, follow up with the customer. Businesses and companies have the opportunity to ensure that customer needs or problems have been met and resolved. You can contact your customer by phone, email or even by letter to ensure that the problem or solution has been resolved to their satisfaction. If the problem has not been resolved or resolved at that time, you will continue to find a workable solution and keep them informed. Sometimes going beyond customer expectations will make them become loyal customers and customers who will share in the creation of new customers.