Money can't buy happiness. Or can it? In the modern society we live in, the theory of consumerism and personal happiness, or quality of life, are inseparable, especially in Canada. So much so that consumerism seems to dominate every aspect of our Canadian lifestyle, even those aspects that ten years ago were not influenced by consumer behavior in the slightest. Consumerism is a theory that contributes greatly to the enriched quality of life enjoyed by Canadians. This economic theory allows consumer behavior to be central to economic decision making, establish higher employment rates, and initiate a significant increase in globalization. Consumerism is defined as linking prosperity to consumer demand and making consumer behavior central to economic decisions. manufacturing. This means that we, as consumers, have the ability to influence the quality of life, citizenship and identity of ourselves and the people around us. Based on our values ​​and beliefs about our identity, health and safety, employment, environment and product marketing, we can have a say in a particular product by influencing demand for it. This can be achieved by deciding whether we want to buy that product or not. However, the degree of influence can be greatly increased by the use of boycotts, when a group of consumers chooses not to purchase or use a product or service to make a change. We can use this strategy to essentially get the attention of the target company and push them to consider the demand of us consumers and change their actions accordingly. For example, in 2007, the Animal Rights Group initiated a boycott of several cosmetic companies to stop cosmetics testing on animals... middle of paper... and goods being shipped from our ports to countries around the world. The interrelationship between consumerism and globalization helps create a global bond that most Canadians would be distressed to live without. Consumerism has proven to be central to today's society and economy. Promoting consumer interests allows us, as consumers, to manipulate different aspects of global businesses and markets. The ripple effect of consumerism is a major factor in maintaining Canada's employment rate and increasing every person's financial situation. Globalization and its connection to consumerism work to unite people of different origins and spread global markets. Consumerism proves to be an important component of today's society, improving the quality of life of Canadians. It could also be thought of as a culture in which we all live, which unites us.