Global Communications Document This document will begin with an overview of the current state of global communications. This will be followed by the Global Communications leadership team's plan for economic recovery. The author will then present a situation analysis that will include identification of problems and opportunities and stakeholder perspectives. The final objectives of Global Communications will then be presented, followed by a gap analysis definition and conclusion. Overview Global Communications is a telecommunications company that, along with many others, is struggling to stay in business. Their stock price has fallen more than 50% in the last three years. One of the major problems facing this industry is competition between local, long-distance and international markets; they are all fighting for the same market share. Another issue is the entry of cable companies into the industry offering packages that include telecommunications options along with computer and television services. Global Communications Senior Leadership Plan Global Communications' senior leadership team has developed a two-part plan to grow the business. The following is their plan: First, they intend to realize growth through the introduction of new services, primarily for small business and consumer customers, who will now be served in both local and long-distance markets across the country. To compete with local phone and cable companies, Global created alliances with a satellite provider to offer video services and a satellite version of broadband. Partnering with a wireless provider will allow the small business owner access to the Internet at any time using their wireless phone or PC cards. Company information housed in the main office... in the center of the paper... is also important to maintaining employee loyalty. Union leaders/union employees believe they made concessions in the latest contract to try to ensure job security and company loyalty. Union leaders feel that Global Communications is now trying to weaken them again by outsourcing the work to India or Ireland. The board of directors and shareholders Growth and direction of the company. The consumer's interest would be limited to prices, products, services and demand. Consumers want quality products at a reasonable price. Table 3 End State Objectives End State Objectives Reduce operating costs = increase profits Become a global company = be competitive in the world market within three years Introduce services to increase market share • Use alliances (video and broadband) • Collaborate with the wireless provider• Provide cutting-edge solutions at the right price Outsource non-critical tasks offshore