Good to GreatThere is a difference between a good company and a great company. There is a difference between long-term mediocrity and long-term superiority. The reason most companies never get big is because they are limited to just being good. The good is the enemy of the great. There are some criteria shared by large companies that have helped them make the rare transition from solid performance to exceptional performance. All great companies will always have the right group of people to get the job done, a clear idea of ​​what is expected and what goals are achievable, and the right process framework for how their goals will be achieved and realized. Great Companies focus first on choosing people who will benefit the company in the short and long term. They focus on getting the right people on the team and eliminating the wrong ones before setting the platform for the direction the company will move in. The right people are those who do not need to be managed or persuaded in order to perform to the best of their abilities. They are self-motivated and willing to give their best to create or be part of something important. When choosing the right person, large companies not only look for specific knowledge and skills, but also evaluate the person's skills, values ​​and innate characteristics. Choosing the right people is also applicable to the highest level positions in a large company. The leaders of these large companies do not focus on the celebrity aspect of their position, but rather are incredibly humble and totally dedicated to developing excellence in their organization. They attribute success to factors other than themselves and take the blame when things go wrong. Great leaders also have a unique way of dealing with their employees. They create a legitimate, personal relationship with their employees that results in employees being aware of when they are an asset to the company or when they are not performing up to standards. Leaders must not hesitate to deal with low-performing people and take all necessary means to ensure that only high-performing people are involved in achieving the company's goals. In essence, how a leader promotes hard work, communicates high expectations, and serves as a source of drive and inspiration contributes to the overall success of any great company. Companies that are going from good to great must first address the brutal facts of their current situation.