Due to the neglect of market research, many small business owners are missing key components when it comes to running a business successfully. Many people tend to view market research as “a necessarily complex activity, made up of computers, models and statistical gymnastics” (D'Amico 41). Small businesses tend to lose revenue/profits due to inadequate market research. The ability to apply such research to a small business can improve many key components that make up a healthy business. Practicing market research in small businesses can help entrepreneurs develop products that differ from the competition, build an understanding of the market, and practice targeted marketing techniques. This will also help provide high-quality services to customers and keep the company operational for years to come. Problem/Context: According to the US Small Business Administration, "seven of 10 new employers survive at least 2 years, half at least 5 years, one-third at least 10 years, and one-quarter stay in business 15 years or more" (1 ) Between 2005 and 2009, there were more small business closures than births. Small businesses employ nearly half of private sector employees in the United States. The private sector plays an important role in the economy when it comes to growth and development. Michael D'Amico defines market research as "a broad range of activities that includes the collection and analysis of facts relevant to problems arising during the supply and sale of goods and services" (41). Entrepreneurs tend to avoid any kind of effort that might involve market research. Many think that market research is too expensive or not worth it, when in reality it is. Mark... in the middle of the paper... and a marketing decision is made. While this may seem like a difficult process, it all works to the advantage of small businesses who succeed in their markets. Bottom line: Small business owners across the United States struggle every year to keep their businesses running effectively and efficiently. These companies can tend to fail when it comes to conducting market research. Many times companies sell products that have already been sold. Starbucks is doing what no other company in its market thought it would do; they started selling beer and wine to customers after 4pm. With this marketing strategy implemented, Starbucks is expected to increase sales and profits and welcome a new variety of customers. This is just one example of how small businesses can apply the same changes through market research in hopes of operating successfully for years to come.