IntroductionBusiness ethics focuses on what constitutes right and wrong. In the business world, ethical and moral principles are applied by companies and individuals in situations that arise in daily activities in the workplace. Typically these principles are based on our personal values ​​and ultimately determine the final results of our decision making. We should remember that business ethics is not a different type of ethics, nor an ethic used exclusively in the workplace. The ethical standards we use to guide our decisions in our personal lives should be applied equally to our businesses and workplace activities. That said, is it ethical to use the tactics employed by Philippe Kahn to generate momentum for his business? If you were leading the startup of a small faith-based nonprofit, would you be willing to use tactics similar to those Philippe Kahn used here for seed capital and momentum? Scripture is fundamentally a book of ethics. There are countless verses that direct us on the path to follow. According to the text, Kahn could not afford to place an ad in BYTE magazine. To get sellers to extend credit terms, he hired people who were quick to look busy. He also created a fake media graphic with BYTE deleted and made sure that sellers saw it. These actions landed Kahn a place in the magazine (Scott, Rae, Wong, 2012). If I were leading the startup of a small faith-based nonprofit, I would not be willing to use the tactics Philippe Kahn used in this case. If my actions give me an unfair advantage over the competition, then it is unethical. We must remember that the right choices will not always lead to success or immediacy...... middle of paper...... realizing this is love. Sometimes love requires mercy and self-sacrifice. We are called to love our neighbor as we love ourselves. Our competitors in business are also our neighbors, so we should not try to put our businesses ahead of theirs unless it is earned. Conclusion More and more people are demanding greater ethical responsibility from companies. A company's decisions impact employees, customers, the environment and even the community, so decisions should not be made lightly. It is also becoming increasingly clear that managers believe that reliable employees with good ethics are an intangible asset for their company. Managers will not receive such employees if they do not themselves possess high ethical and moral standards. I think people ultimately want an ethic that produces a productive, honest workforce that also increases profits.