It is for people who are preparing to have a baby right now or are thinking of having a child of their own even if they are only in their teens. This ad is very controversial, so it could have been read by audiences around the world with different interpretations. For example, many believe that the ad is aimed at people who have had a child or are about to have one, rather than referring to people in general who have this thought whether they are young or old. People may object to the advertisement and say that teenagers are capable of making their own life choices and that they will look after the well-being of their children. Others who are not even pregnant will feel that the advertising is aimed at them in some way. The text can also be very wrong at the beginning of the ad, so people may confuse the words feeling that the ad is attacking them for being pregnant when in reality it states that 9 times out of 10, a teenage mother will have to raise a child be himself. The color of the child's skin can also make the reader feel as if the ad applies specifically to them. Since the child's skin tone is black, a parent from a white family will feel that they should not raise a child