1. What is your impression of Guajilote as a business venture? This venture was able to improve the income and quality of life of the organization's members, as narrated in the case. Members used to earn 1500 per year, but now they earn this amount per month. Another positive point is that he was able to partially increase the prices of the products. There are concerns about the following: It has not been able to move up the value chain, as it cannot easily transport the product to other places to get the best prices. It has not been able to produce its own furniture and export it to the global market. The cooperative has limited managerial capacity and its members have limited education. Overall I think it was a successful business venture. However, to remain viable and profitable, Guajilote must be able to change.2. Conduct a SWOT analysis of Guajilote. Situational Analysis Strengths • Network The leader has good networking skills and sufficient political influence to get work done for the organization. • Monopolies The Coop has exclusive rights to mahogany granted by the government. Being the only licensed business in the country. Guajilote is the only organization granted the legal right to exploit natural mahogany trees in Honduras. The cooperative simply has no competitors on the domestic market. The renewal of COHDEFOR's permit will be granted automatically as long as the activity is limited to the processing of felled mahogany.• Loyalty to the communityMembers have good relations and are loyal to the leader of the Coop• Financial positionThe financial position of the Coop members has significantly improved .• Sources of mahogany wood are decreasing in the worldThe quantity of mahogany wood is limited in the world. This can lead to many threats such as bans. At the same time, however, this represents a great advantage for cooperation on national and international markets. There is a high probability that Guajilote will have more customers and take more orders in the future. • Strong LeadershipMunguia has established strong leadership in the organization and has the ability to make quick decisions during critical moments. He has negotiation skills and appears to have a good understanding of politics. Weaknesses • Lack of transportation and distributors Guajilote has no way to transport the wood to market and the company is unable to secure the capital needed to purchase its own truck due to difficulties in obtaining credit. Therefore she is forced to accept low prices for her wood from the only local distributor. Has not been able to move up the value chain, as it can itself transport the product to other locations to get the best prices..
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