Gap Analysis: Global Communications Global Communications is a company that provides local and long-distance telecommunications services to customers. They were faced with the reality that competition had grown significantly. Furthermore, competitive local and long-distance cable companies have now become a major part of their problems. Global Communications has several stakeholders who must make decisions that are in the best interest of the company and that are ethical decisions. Global Communications has determined that it is necessary to take problems and turn them into opportunities for the company. Identifying Problems and Opportunities Shares of Global Communications, GC have fallen more than 50% per share over the past three years. Shareholders are unsure whether with such a dramatic drop in shares GC will be able to recover. Global Communications is a company that provides customers with local and long-distance telecommunications services. They were faced with the reality that competition had grown significantly. Furthermore, competitive local and long-distance cable companies have now become a major part of their problems. Additionally, the lack of communication between management and employees led employees to question GC's loyalty. This put the company at risk of losing employee morale and made these problems apparent to everyone, including shareholders. Global Communications has decided that we need to take problems and turn them into an opportunity for the company. (Scenario Two: Global Communications) The company recently decided to expand its services by offering its product to small business and consumer customers or those who will use Global Communications for themselves and not for resale. The first plan involves combining with satellite providers to offer satellite broadband and video services. Additionally, Global has expanded its services to include wireless providers that will give small businesses the ability to use Internet access via wireless phone or PC cards. The second action plan is to become a more global asset by marketing more internationally. This includes outsourcing technical calls to India and Ireland while reducing unit costs for call handling almost entirely 40%.